Built for the categories India makes best.
We specialize where regulation is a moat, velocity is a habit, and channel craft decides winners. If your product lives below, our playbook already exists.
Health, Nutrition & Wellness
Supplements, nutraceuticals, functional foods, and children's nutrition — the category where claims discipline separates brands that scale from brands that get delisted.
Compliance we handle
Strongest channels: Amazon, iHerb-class retail, pharmacy & wellness, quick commerce.
Read the category playbook →Food & Beverages
Snacks, staples, ready-to-eat, and beverages — high-velocity, label-sensitive, and the heart of diaspora demand in every market we run.
Compliance we handle
Strongest channels: marketplaces, quick commerce, ethnic grocery, modern trade.
Read the category playbook →Beauty & Personal Care
Skincare, haircare, and personal care — ingredient-listed, responsible-person-regulated, and content-driven. Where TikTok Shop and Nykaa change outcomes.
Compliance we handle
Strongest channels: Nykaa, Tira, Amazon, TikTok Shop, specialty beauty retail.
Read the category playbook →Ayurveda & Herbal
India's signature category abroad — and its most claims-scrutinized. We translate tradition into compliant positioning that still sells.
Compliance we handle
Strongest channels: Amazon, wellness retail, diaspora grocery, pharmacy.
Read the category playbook →Home & Kitchen
Cookware, storage, décor, and kitchen tools — conformity-marked categories where content quality and review velocity decide rank.
Compliance we handle
Strongest channels: Amazon, Walmart, Flipkart, modern trade.
Read the category playbook →Toys & Kids
Toys, games, and children's products — the highest safety bar in consumer goods, and one of the highest-trust purchases once you clear it.
Compliance we handle
Strongest channels: Amazon, Flipkart, FirstCry-class retail, modern trade.
Read the category playbook →Stationery & Office
Writing instruments, paper products, and desk goods — India's quiet export powerhouse, won on assortment logic and B2B lanes.
Compliance we handle
Strongest channels: Amazon, Walmart, B2B & institutional trade.
Read the category playbook →Deep dive
The wellness playbook
Our most requested category guide — claims compliance to sell-through, across all six markets.
Read Health, Nutrition & Wellness →Make something in these categories? Regulated doesn't mean slow — it means the moat is real once you're inside. Our evaluation tells you exactly what your category requires in each market, before anything ships.