The Volumeberry Model
The purchase order is the whole philosophy.
Everything we believe about incentives fits on one document. We buy your inventory before it ships, we own it until a customer does, and we earn only from selling it well. No fees, no retainers, no advice we wouldn't fund.
How it works
Six steps. One owner for each.
This is a sequence, not a menu — each step exists because the previous one proved something. The numbers are the order things actually happen in.
Introduce your brand
Share your catalog, your domestic numbers, and your ambition. A conversation, not a form.
AI evaluation
We score market fit across six markets — demand, pricing headroom, compliance lift — and show you the math.
Agreement & first PO
Exclusive distribution terms for agreed territories3 — and a purchase order, not a promise, to start.
Compliance & export
Registrations, labeling, and export documentation run by our teams while you produce against the PO.
Launch & operate
We land the goods, build the listings, run the ads, and defend the buy box — daily, in market.
Compound
Velocity data drives replenishment; replenishment builds your export order book. Reorders are the product.
Compare the models honestly.
Agencies, traditional distributors, and Volumeberry all say “we'll take you global.” The differences live in who pays, who risks, and who owns the outcome.
| Export agency | Traditional distributor | Volumeberry | |
|---|---|---|---|
| Who funds inventory | You do | Sometimes, on consignment | We do — PO on export terms |
| Who carries unsold risk | You | Usually you, via returns clauses | We do, in full |
| Fees & retainers | Monthly retainer + ad fees | Margins plus listing fees | ₹0 to the brand |
| Who runs storefronts | You, with their advice | Their trade team, opaquely | Our in-house operators, reported weekly |
| Compliance ownership | Referred out | Sometimes included | Filed and owned by our teams |
| Reporting | Decks, monthly | On request, if at all | Weekly sell-through & reorder signals |
| Their upside | Your fees | Their margin, your ceiling | Selling more of your product |
| Brand ownership | Yours | Yours, with license creep | Always yours3 |
Follow the money
You get paid on export. We get paid on sell-through.
Your invoice clears when goods leave India — on agreed export terms, against our PO. Our return is the distribution margin we earn only when the product sells in market. That gap between our payout and yours is the entire alignment mechanism: it makes your success a precondition of ours.
- No fees, ever. Not for strategy, compliance, ads, or reporting.
- No consignment. We buy outright; nothing sits in your books as 'shipped, unsold'.
- No surprise clawbacks. Unsold stock is our problem to markdown, redirect, or absorb.
Where the money moves
you → goods → us
us → payment on export → you
us → launch + ads + ops → market
market → sell-through → our margin
velocity → reorder PO → you again
We're selective, because our capital is on the line
What we look for.
Proof at home
Real domestic sell-through — a product Indians (or your home market) already reorder. We export momentum, we don't invent it.
Margin structure
Room in the unit economics for freight, duty, channel fees, and our margin — at a shelf price the market will pay.
Compliance honesty
Clean formulations and claims we can register and defend. We'd rather pass early than unwind a launch later.
Questions, answered straight